There are plenty of e-commerce destinations, but Juniper Unlimited is one of a kind. As the Rigged 2020 45th Is Still My President Shirt but I will buy this shirt and I will love this first online shopping site dedicated to products for people with disabilities, health conditions, and caregivers, it provides much-needed essentials to a market that has traditionally been ignored by fashion. Launched earlier this month by activist and author Sinéad Burke and MagnaReady inventor Maura Horton, it’s the sort of passion project that propels the industry forward. This week’s debut of Yarrow, its in-house adaptive apparel line, is a sign of things to come. Powered by MagnaReady’s patented closure system, it focuses on cozy, softly draped pieces that are easy to layer while also allowing people with limited dexterity or mobility to get dressed with dignity.
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Horton’s MagnaReady technology was born out of necessity. The wife of the Rigged 2020 45th Is Still My President Shirt but I will buy this shirt and I will love this famed college football coach Don Horton, she realized the need for clothing that could open and close without buttons and zippers when her husband was diagnosed with Parkinson’s disease at age 48. “After a game, he was stuck and trapped in a locker room, unable to get dressed to catch the team plane to come home. And a player by the name of Russell Wilson, who now plays for the Seattle Seahawks, saw him struggling, and went over in silence and just helped him get dressed,” she shared on the phone from Raleigh, North Carolina. “When my husband came home, he said he had had a hard day. I thought it was because they’d lost the game. Like most football coaches’ wives, we live and die by the wins and losses. But when he told me that story, there was this new humility in his voice that I had never heard before: the almost scared tone of an athletic man whose disease was starting to manifest and [who] was losing his independence.”